Lotte Choco Pie launched the Best Bonding Best Moment campaign to strengthen the emotional relationship between mother and child. The campaign was launched at the same time with the inauguration of a digital community for mothers in Indonesia.
“We are launching this digital campaign because mothers are now not free from the internet and because there are many working mothers. Through this, we want to campaign that enjoying Lotte Choco Pie softcake can be a bridge to chat with children to strengthen the relationship of love between mother and child, “said Oci Maharani, brand manager of Lotte Choco Pie.

To socialize the movement, PT Lotte Group Indonesia will hold a number of activities involving mothers and children. “The activity may be in the form of activities involving mothers and their children, such as joint sports or a necklace stringing competition and so on,” said Oci.
These various activities will later involve Lotte Choco Pie’s brand ambassador, Maudy Koesnaedy. Maudy also said, enjoying the cake with her son, Edy, is one way to strengthen the emotional bond between mother and child.
“Edy, since I was a kid, I used to give a snack time. Now, at snack time, we eat Lotte Choco Pie. Sometimes, his father also joins when he is not working, “said Maudy, who often brought softcakes as school supplies for his son and Maudy himself, as a hunger barrier between meals.
As a snack time, Oci asserted, the mothers did not need to worry about the sugar content in the special Lotte Choco Pie snack made from cake, marshmallow, and chocolate. “The sugar content is not high, because of that, the chocolate still feels a bit bitter,” he explained.
The specialty of Lotte Choco Pie was also affirmed by Hiroaki Ishiguro, president of the Lotte Group Indonesia. “With the specialty of the best trio, namely soft cake, marshmallow, and chocolate, Lotte Choco Pie has become a communications tool to strengthen the best bonding between mother and child,” said Hiroaki.
Lotte Choco Pie is a pioneer in Indonesia that combines softcake, marshmallow and chocolate. Since its launch in June 2014, this product has received a good response. This cake is produced by PT Lotte Group Indonesia in Cikarang, under the supervision of Lotte Japan.




















